The Local Sweden

Woman has diarrhoea, steals underwear

Thu, 11 Aug 2016 16:05:44 +0200

A woman has been fined thousands of kronor for stealing underwear at H&M after a court rejected her diarrhoea defence.

'Sexist' underwear posters spark heated row

Thu, 03 Sep 2015 19:50:52 +0200

Calvin Klein's latest underwear campaign has got Swedes in a sweat, with some turning to the country's advertising watchdog to complain that the posters are sexist and should not be shown on Stockholm's subway.

Hairy Swedish panties sew up artist's reputation

Wed, 02 Sep 2015 18:13:00 +0200

A pair of knickers made from thousands of strands of human hair has knitted overnight success for its maker. Swedish craftswoman Nina Sparr tells The Local that her efforts mirror a traditional craft that has been popular in her family for centuries.

Björn Borg set to drop undies on North Korea

Tue, 15 Oct 2013 09:15:00 +0200

Residents of Pyongyang may soon find themselves taking cover as Swedish underwear brand Björn Borg prepares to 'love-bomb' the North Korean capital with 450 pairs of underwear as a part of its 'weapons of mass seduction' campaign.

Björn Borg serves time on Dutch market

Thu, 26 Sep 2013 12:06:00 +0200

Swedish clothing giant Björn Borg is cutting back its activities in the Netherlands after failing to net anticipated profits.

Björn Borg in 'nude' underwear video shocker

Fri, 07 Dec 2012 18:30:00 +0100

Swedish underwear brand Björn Borg has used "naked" models running loose in central Stockholm as part of an innovative campaign to promote a unique style of long underwear.

Peeing Swede filmed in shock bear encounter

Tue, 12 Jun 2012 14:35:00 +0200

A half-naked 61-year-old Swedish man who was relieving himself in the woods got quite a start when a rampaging bear chasing an elk knocked him down – all as his wife recorded the unlikely chain of events with an iPad.

'Getting sexy' survey: Swedes don't come first

Wed, 28 Mar 2012 18:36:00 +0200

While Swedes' supposed penchant for sex is a recurring theme in popular culture, a recent survey calls into question just how eager Swedes may be to get it on when the lights go off.

Thief caught with loot down his underwear

Tue, 29 Nov 2011 09:21:00 +0100

A 26-year-old tourist to Malmö, southern Sweden, was recently arrested after being caught with 16 stolen mobile phones stuffed down his thermal underwear.

Björn Borg shares his underwear with McEnroe

Wed, 06 Jul 2011 15:04:00 +0200

Swedish tennis-legend-turned-designer Björn Borg will be sharing his underwear with former rival John McEnroe.

Naked Scandinavians too much for Facebook

Wed, 30 Mar 2011 13:13:00 +0200

Moderators chose to erase an image posted on the Swedish underwear giant Björn Borg’s Facebook page, after deeming the contents to be pornographic.

Swedish actor backs 'jocks for well hung men'

Fri, 16 Oct 2009 16:16:00 +0200

Swedish stage and film actor Mikael Persbrandt has put his money where his mouth is and invested in a firm selling underwear for well-developed men.

'Flammable' bras hold back Swedish female conscripts

Tue, 22 Sep 2009 17:02:00 +0200

The bras issued to Swedish female military conscripts easily catch fire and are prone to coming undone, making them inappropriate for the battlefield, claims a conscripts’ rights group.

Golfer's wet ball prompts revealing underwear challenge

Wed, 12 Aug 2009 12:43:00 +0200

Swedish golfer Henrik Stenson's recent golf course strip show has prompted underwear maker Björn Borg to pick up the pace in its photographic hunt for international pant-wearing “Swedish exports”.

Swedish air force captain demands fireproof bras

Sun, 10 May 2009 12:09:00 +0200

The commander of the Swedish helicopter fleet in Linköping, group captain Micael Bydén, has demanded that his female crew members be equipped with fireproof brassieres.

Toxic chemicals found in Björn Borg underwear

Tue, 19 Aug 2008 15:45:00 +0200

Björn Borg men's briefs have been found to contain shockingly high levels of a toxic chemical banned in the EU.

From panties to pies

Sat, 24 Nov 2007 00:20:00 +0100

Kathleen Harman just had to pay homage when a legendarily saucy British underwear chain opened in Stockholm. The trauma left her young son in need of the home comforts of the city's most traditional konditori.