The Local Sweden

Sweden 'obsessed with gender' complains chat show host

Fri, 30 Mar 2018 13:57:43 +0200

The Norwegian host of Sweden’s leading chat show has complained that the country is “almost obsessed with gender”, after coming under fire for his treatment of women interviewees.

'Spank her arse' coach returns to train teens

Fri, 02 Mar 2012 08:51:00 +0100

The floorball coach who was suspended after having used sexually suggestive materials known as "hot babes on defence" to train a team of 14-year-old boys has been allowed to return to duty after two months away.

'Spank her arse' coach reported to police

Wed, 25 Jan 2012 08:32:00 +0100

A coach who used sexually suggestive materials known as "hot babes on defence" to train of a team of 14-year-old boys has been relieved of his duties and reported to the police.

'Spank her arse' coaching tactics spark outrage

Fri, 13 Jan 2012 12:55:00 +0100

An athletic club in southern Sweden has come under fire for a coach's use of sexually suggestive materials known as "Hot babes of the defence" to aid the training of a team of 14-year-old boys.

Britain's 'rudest' comic confronts PC Sweden

Thu, 08 Dec 2011 11:40:00 +0100

Roy 'Chubby' Brown, is coming to Sweden, leaving many - including Brown - wondering how somewhat more politically correct Swedes will react to his off-colour brand of humour, The Local's Geoff Mortimore discovers.

Swedes aghast over Ryanair bikini calendar

Wed, 07 Dec 2011 12:36:00 +0100

Sweden's advertising watchdog has been flooded with complaints concerning an advertisement for a calendar featuring scantily clad Ryanair stewardesses.

Swedish body finds 'Boxer'-clad cartoon 'offensive to men'

Wed, 02 Feb 2011 15:16:00 +0100

The Swedish Advertising Ombudsman (Reklamombudsmannen -- RO) has ruled as sexist an advert for TV operator Boxer featuring its animated pin up Robert dressed only in boxer shorts.

Unions take up fight for lewd cop blogger

Tue, 06 Jul 2010 13:47:00 +0200

The Swedish Police Union (Polisförbundet) has objected to the sacking of a Skåne police officer who in his blog revealed that he and a colleague secretly dabbed the tips of their sex organs against parts of a car driven by female co-workers.

Lewd cop blogger loses job

Mon, 14 Jun 2010 18:50:00 +0200

A police officer in southern Sweden who had blogged indecent and sexist stories from his day job has lost his job.

University leaders blast 'sexist' student parade

Sat, 24 Apr 2010 12:53:00 +0200

Chalmers University of Technology in Gothenburg is seeking to distance itself from an annual student parade after the organizing committee gave the thumbs up to drawings deemed sexist and "totally unacceptable" by the university's president.

Coke condemned a second time for 'sexist' ads

Fri, 20 Mar 2009 13:57:00 +0100

An admittedly “boorish” Coca-Cola web advertisement for its Zero drink has been scolded by Sweden’s sexist ad watchdog for portraying women as “pure sex objects”.

Swedish cops 'baked cake' in the nude

Sat, 14 Mar 2009 14:23:00 +0100

The nine Swedish cops in western Sweden that posed naked with a weapon at a party, posed nude on several more occasions, it has emerged.

Probe to follow naked Swedish police party

Mon, 09 Feb 2009 09:40:00 +0100

The presence of a male stripper and pictures of naked police officers brandishing their service weapons have prompted an investigation of a party thrown for members of the Gothenburg police force.

Sporty Swedish teens pose for charity calender

Tue, 02 Dec 2008 16:18:00 +0100

Lego ad red lighted over shades of pink and blue

Fri, 17 Oct 2008 17:11:00 +0200

A Swedish advertising watchdog has slammed Danish toymaker Lego for a catalogue it claims promotes outdated gender roles.

Ryanair ‘defends right of Swedish girls to take their clothes off’

Fri, 10 Oct 2008 15:19:00 +0200

Ryanair on Friday claimed Sweden's Trade Ethical Council against Sexism in Advertising (ERK) was out of touch with the "Britney Spears generation" after the agency accused the discount airline of running a sexist ad campaign.

Sweden drops plan to ban sexist adverts

Thu, 24 Apr 2008 13:48:00 +0200

The Swedish government has decided not to pursue a suggested ban on sexist advertising.