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    <title>The Local Sweden</title>
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    <description>Read the latest news and views from Sweden in English</description>
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        <item>
        <title>
            How much could you get for your old Ikea furniture?
        </title>
        <description>
            That&#039;s a question many may be asking themselves, after vintage Ikea pieces were sold at an auction for hundreds of thousands of kronor.
        </description>
        <link>
            https://www.thelocal.se/20231219/how-much-could-you-get-for-your-old-ikea-furniture
        </link>
        <pubDate>Tue, 19 Dec 2023 11:40:50 +0100</pubDate>
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        <item>
        <title>
            Essential vocabulary to help you get dressed (and undressed) in Swedish
        </title>
        <description>
            Clothes. We all buy them, we all wear them, and we pile on seventeen layers when the winter comes. But can we pepper our Swedish conversations with the right wardrobe lingo?
        </description>
        <link>
            https://www.thelocal.se/20170901/essential-words-and-phrases-to-help-you-get-dressed-and-undressed-in-swedish
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        <pubDate>Fri, 01 Sep 2017 16:12:39 +0200</pubDate>
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        <title>
            H&amp;amp;M reports strong start to the year but braces for tough times ahead
        </title>
        <description>
            Swedish clothing giant H&amp;M expects a rough few months ahead as the coronavirus crisis continues, despite a strong start to the year.
        </description>
        <link>
            https://www.thelocal.se/20200403/hm-reports-strong-start-to-the-year-but-braces-for-tough-times-ahead
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        <pubDate>Fri, 03 Apr 2020 13:55:22 +0200</pubDate>
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        <title>
            Business news: H&amp;amp;M shares rise after surge in early summer sales
        </title>
        <description>
            Swedish fashion giant H&amp;M looks on track for a budding recovery after a boost in quarterly results sent shares soaring.
        </description>
        <link>
            https://www.thelocal.se/20190627/hm-shares-rise-after-surge-in-early-summer-sales
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        <pubDate>Thu, 27 Jun 2019 14:17:48 +0200</pubDate>
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        <title>
            H&amp;amp;M announces closure of Cheap Monday brand
        </title>
        <description>
            Swedish fashion giant H&amp;M has announced that it is closing down the Cheap Monday brand, with the process beginning immediately and expected to be completed by summer next year.
        </description>
        <link>
            https://www.thelocal.se/20181127/hm-announces-closure-of-cheap-monday-brand
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        <pubDate>Tue, 27 Nov 2018 12:18:35 +0100</pubDate>
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        <title>
            H&amp;amp;M boosts online sales even as profits shrink
        </title>
        <description>
            Swedish fashion giant H&amp;M saw a major boost in online sales in the third quarter, but a cumbersome shift to faster logistics weighed down on profits.
        </description>
        <link>
            https://www.thelocal.se/20180927/hm-boosts-online-sales-even-as-profits-shrink
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        <pubDate>Thu, 27 Sep 2018 14:42:43 +0200</pubDate>
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        <title>
            H&amp;amp;M profits pulled down by stock mishaps and falling prices
        </title>
        <description>
            Swedish ready-to-wear giant Hennes and Mauritz (H&amp;M) on Thursday said profits fell in the second quarter as too much stock, triggered by logistics problems, pulled prices further down amid declining sales in key markets.
        </description>
        <link>
            https://www.thelocal.se/20180628/hm-profits-pulled-down-by-stock-mishaps-and-falling-prices
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        <pubDate>Thu, 28 Jun 2018 15:44:21 +0200</pubDate>
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        <title>
            Uniqlo confirms August opening of first Swedish store
        </title>
        <description>
            Japanese clothing giant Uniqlo confirmed it will open its first Swedish store at the end of August 2018.
        </description>
        <link>
            https://www.thelocal.se/20180619/uniqlo-confirms-august-opening-of-first-swedish-store
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        <pubDate>Tue, 19 Jun 2018 12:00:16 +0200</pubDate>
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        <title>
            Hundreds of new jobs as H&amp;amp;M expands in India
        </title>
        <description>
            Swedish fashion giant H&amp;M plans to boost its workforce in India with hundreds of new jobs, said the retailer.
        </description>
        <link>
            https://www.thelocal.se/20180319/hundreds-of-new-jobs-as-hm-expands-in-india
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        <pubDate>Mon, 19 Mar 2018 16:35:15 +0100</pubDate>
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        <title>
            H&amp;amp;M shores up defences as internet threatens
        </title>
        <description>
            Faced with fierce online competition from the likes of Amazon, affordable fashion giants H&amp;M and Zara are trying to use their stores to boost internet sales.
        </description>
        <link>
            https://www.thelocal.se/20180318/hm-shores-up-defences-as-internet-threatens
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        <pubDate>Sun, 18 Mar 2018 14:17:43 +0100</pubDate>
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        <title>
            Why talking wardrobes could help save the planet
        </title>
        <description>
            Sustainability is a challenge for every industry, but in fashion where consumers buy products shipped from a far off land only to throw them away when they get bored, it&#039;s particularly pertinent. Aiming to be a &quot;Nobel Prize of fashion&quot;, the non-profit H&amp;M foundation&#039;s Global Change Award is designed to help tackle those problems, providing funding to innovators who come up with solutions for making the fashion industry circular and protect the planet.
        </description>
        <link>
            https://www.thelocal.se/20180316/why-talking-wardrobes-could-help-save-the-planet
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        <pubDate>Fri, 16 Mar 2018 12:48:18 +0100</pubDate>
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        <item>
        <title>
            &#039;Adaptation is key: people often give up when they&#039;re on the brink of success&#039;
        </title>
        <description>
            &quot;If you do something well enough, people are going to want to buy it. It&#039;s about making your own market.&quot; William Baxter knows this from experience: when he moved to Gothenburg in early 2016, he was the only trouser maker in the Swedish city.
        </description>
        <link>
            https://www.thelocal.se/20180305/my-swedish-career-british-tailor-gothenburg
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        <pubDate>Mon, 05 Mar 2018 07:59:59 +0100</pubDate>
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        <title>
            What I learned when I opened a shop six weeks after moving to Sweden
        </title>
        <description>
            MY SWEDISH CAREER: Rachel Van Asch set up her own shop within the space of six weeks after moving from London to Sweden. Twelve years later, she tells The Local what she&#039;s learned about Sweden, startups, and herself.
        </description>
        <link>
            https://www.thelocal.se/20180219/swedes-are-surprising-theres-an-alternative-underbelly-that-challenges-your-idea-of-what-it-is-to-be-swedish
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        <pubDate>Mon, 19 Feb 2018 08:59:59 +0100</pubDate>
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        <title>
            Meet the blogger: Emily Dahl
        </title>
        <description>
            Swedish bloggers have become some of the country&#039;s most high-profile influencers, attracting readers from around the world. In The Local&#039;s &lt;a href=&quot;https://www.thelocal.se/tag/meet+the+blogger&quot;&gt;&#039;Meet the blogger&#039;&lt;/a&gt; series, our contributor Ellie Day asks these online entrepreneurs about the highs and lows of the industry, and their advice to would-be influencers.
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        <link>
            https://www.thelocal.se/20180208/meet-the-blogger-emily-dahl
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        <pubDate>Thu, 08 Feb 2018 08:59:59 +0100</pubDate>
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        <title>
            H&amp;amp;M predicts challenges ahead for fashion industry
        </title>
        <description>
            Swedish fashion giant H&amp;M said its performance in 2017 was &quot;below expectations&quot;.
        </description>
        <link>
            https://www.thelocal.se/20180201/hm-predicts-challenges-ahead-for-fashion-industry-sweden-business
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        <pubDate>Thu, 01 Feb 2018 08:27:56 +0100</pubDate>
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        <title>
            In pictures: Uniqlo to open first Scandinavian store in Stockholm
        </title>
        <description>
            Japanese fast fashion brand Uniqlo is set to open its first store in Sweden later this year.
        </description>
        <link>
            https://www.thelocal.se/20180118/in-pictures-japans-uniqlo-to-open-first-scandinavian-store-in-stockholm-sweden
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        <pubDate>Thu, 18 Jan 2018 09:30:48 +0100</pubDate>
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        <title>
            Meet the blogger: Elsa Billgren
        </title>
        <description>
            Swedish bloggers have become some of the country&#039;s most high-profile influencers, attracting readers from around the world. In The Local&#039;s new &#039;Meet the blogger&#039; series, our contributor Ellie Day asks these online entrepreneurs about the highs and lows of the industry, and their advice to would-be influencers.
        </description>
        <link>
            https://www.thelocal.se/20180104/meet-the-blogger-elsa-billgren-sweden
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        <pubDate>Thu, 04 Jan 2018 08:59:59 +0100</pubDate>
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            H&amp;amp;M to boost online brand amid store closures
        </title>
        <description>
            Swedish clothing giant H&amp;M has said it will close more stores after sales fell below expectations in the fourth quarter.
        </description>
        <link>
            https://www.thelocal.se/20171215/hm-to-boost-online-brand-after-unexpected-dip-in-sales-store-closures
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        <pubDate>Fri, 15 Dec 2017 12:23:14 +0100</pubDate>
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            H&amp;amp;M profits fall despite growing web sales
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            Swedish fashion giant H&amp;M saw its quarterly earnings drop as web sales failed to offset a slowdown in store turnover.
        </description>
        <link>
            https://www.thelocal.se/20170928/hm-profits-fall-despite-growing-web-sales-sweden
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        <pubDate>Thu, 28 Sep 2017 13:21:26 +0200</pubDate>
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            In pictures: Stockholm Fashion Week 2017
        </title>
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            Here&#039;s how it looked this week when throngs of fashionistas descended on Stockholm. 
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        <link>
            https://www.thelocal.se/20170901/in-pictures-stockholm-fashion-week-2017
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        <pubDate>Fri, 01 Sep 2017 18:30:49 +0200</pubDate>
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