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    <description>Read the latest news and views from Sweden in English</description>
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        <item>
        <title>
            Essential vocabulary to help you get dressed (and undressed) in Swedish
        </title>
        <description>
            Clothes. We all buy them, we all wear them, and we pile on seventeen layers when the winter comes. But can we pepper our Swedish conversations with the right wardrobe lingo?
        </description>
        <link>
            https://www.thelocal.se/20170901/essential-words-and-phrases-to-help-you-get-dressed-and-undressed-in-swedish
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        <pubDate>Fri, 01 Sep 2017 16:12:39 +0200</pubDate>
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        <title>
            Business news: H&amp;amp;M shares rise after surge in early summer sales
        </title>
        <description>
            Swedish fashion giant H&amp;M looks on track for a budding recovery after a boost in quarterly results sent shares soaring.
        </description>
        <link>
            https://www.thelocal.se/20190627/hm-shares-rise-after-surge-in-early-summer-sales
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        <pubDate>Thu, 27 Jun 2019 14:17:48 +0200</pubDate>
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        <title>
            H&amp;amp;M boosts online sales even as profits shrink
        </title>
        <description>
            Swedish fashion giant H&amp;M saw a major boost in online sales in the third quarter, but a cumbersome shift to faster logistics weighed down on profits.
        </description>
        <link>
            https://www.thelocal.se/20180927/hm-boosts-online-sales-even-as-profits-shrink
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        <pubDate>Thu, 27 Sep 2018 14:42:43 +0200</pubDate>
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        <title>
            Swedes flock to stores to buy summer outfits
        </title>
        <description>
            After a slow start to the year, shoppers are finally hitting the stores again, according to fresh figures by the Swedish Trade Federation (Svensk Handel).
        </description>
        <link>
            https://www.thelocal.se/20150710/swedes-flock-to-stores-to-buy-summer-outfits
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        <pubDate>Fri, 10 Jul 2015 16:42:22 +0200</pubDate>
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        <title>
            The five hottest names in Swedish fashion
        </title>
        <description>
            With summer fast approaching, The Local offers up five iconic names in Swedish fashion design so readers into who&#039;s hot and what&#039;s hip can find their way in the trendy world of Swedish fashion.
        </description>
        <link>
            https://www.thelocal.se/20130417/47398
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        <pubDate>Wed, 17 Apr 2013 18:39:00 +0200</pubDate>
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        <title>
            H&amp;amp;M to pay customers to recycle clothes
        </title>
        <description>
            H&amp;M devotees will be rewarded for handing back old clothes rather than chucking them away as the Swedish clothes retailer gets set to roll out a recycling initiative worldwide. 
        </description>
        <link>
            https://www.thelocal.se/20121206/44882
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        <pubDate>Thu, 06 Dec 2012 10:33:00 +0100</pubDate>
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        <title>
            Complaint about &#039;hooker&#039; kids clothes goes viral
        </title>
        <description>
            Swedish high street fashion chain Lindex has been hit by an online storm after a woman’s complaint about their “hooker-like” clothing range for young girls went viral.
        </description>
        <link>
            https://www.thelocal.se/20120810/42534
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        <pubDate>Fri, 10 Aug 2012 13:40:00 +0200</pubDate>
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        <title>
            H&amp;amp;M to open more stores on strong 2009 profits
        </title>
        <description>
            Swedish discount fashion retailer H&amp;M saw its profits soar past expectations for the last quarter in 2009, causing its share price to rally in Thursday morning trading in Stockholm.
        </description>
        <link>
            https://www.thelocal.se/20100128/24650
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        <pubDate>Thu, 28 Jan 2010 11:00:00 +0100</pubDate>
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        <title>
            Jeans &#039;made in North Korea&#039; set to hit store shelves in Sweden
        </title>
        <description>
            A trio of young Swedish entrepreneurs will on Friday launch what it calls the first-ever brand of North Korea-made jeans.
        </description>
        <link>
            https://www.thelocal.se/20091202/23618
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        <pubDate>Wed, 02 Dec 2009 17:19:00 +0100</pubDate>
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        <title>
            H&amp;amp;M hands out free panties to promote new lingerie line
        </title>
        <description>
            Swedish discount fashion retailer H&amp;M gave away women&#039;s undies to guests attending the Paris launch of a new lingerie line designed by French designer Sonia Rykiel.
        </description>
        <link>
            https://www.thelocal.se/20091202/23602
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        <pubDate>Wed, 02 Dec 2009 08:46:00 +0100</pubDate>
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            H&amp;amp;M picks France&#039;s Sonia Rykiel to design special collection
        </title>
        <description>
            Swedish clothing retailer H&amp;M said on Monday that its winter and spring collections would include clothing and lingerie designed by French fashion designer Sonia Rykiel.
        </description>
        <link>
            https://www.thelocal.se/20090929/22348
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        <pubDate>Tue, 29 Sep 2009 09:10:00 +0200</pubDate>
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        <title>
            Profit hike for H&amp;amp;M as clothes fly off shelves
        </title>
        <description>
            Swedish budget clothing retailer has sidestepped a downward global sales trend to report a healthy second quarter net profit. 
        </description>
        <link>
            https://www.thelocal.se/20090625/20266
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        <pubDate>Thu, 25 Jun 2009 11:55:00 +0200</pubDate>
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            H&amp;amp;M surprises market with strong quarterly profit
        </title>
        <description>
            Swedish high-street clothing chain H&amp;M reported a 13.6 percent rise in second quarter net profit Wednesday to 3.93 billion kronor ($640 million), boosted by favourable
        </description>
        <link>
            https://www.thelocal.se/20080618/12524
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        <pubDate>Wed, 18 Jun 2008 16:06:00 +0200</pubDate>
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            Strong profits for clothing retailer H&amp;amp;M
        </title>
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            The Swedish high-street clothing chain H&amp;M reported a surge in first-quarter profit on Thursday, saying that an aggressive drive into world markets was paying off.
        </description>
        <link>
            https://www.thelocal.se/20080327/10730
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        <pubDate>Thu, 27 Mar 2008 10:47:00 +0100</pubDate>
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