https://feeds.thelocal.com/ Read the latest news and views from Sweden in English en-us news@thelocal.com (TheLocal) webmaster@thelocal.com (TheLocal) TheLocal RSS Feed Swedish tennis icon Björn Borg opens up, in an autobiography published on Thursday, about his prostate cancer and struggles with a cocaine addiction that made him feel "terribly ashamed". https://www.thelocal.se/20250918/tennis-legend-bjorn-borg-reveals-cocaine-use-in-memoir Thu, 18 Sep 2025 17:24:18 +0200 tennis-legend-bjorn-borg-reveals-cocaine-use-in-memoir Four decades after Swedish tennis legend Björn Borg won a fifth consecutive Wimbledon title, his 16-year-old son Leo Borg is reportedly set to make his debut at the tournament. https://www.thelocal.se/20190628/bjrn-borgs-son-leo-set-to-make-his-wimbledon-debut Fri, 28 Jun 2019 10:07:31 +0200 bjrn-borgs-son-leo-set-to-make-his-wimbledon-debut Swedish-Icelandic actor Sverrir Gudnason, who plays Björn Borg in the recently released Borg-McEnroe movie, speaks about how the tennis legend is still a big part of the Swedish psyche. https://www.thelocal.se/20171107/bjorn-borg-is-still-the-king-hes-like-abba-interview-sverrir-gudnason-sweden Tue, 07 Nov 2017 12:59:39 +0100 bjorn-borg-is-still-the-king-hes-like-abba-interview-sverrir-gudnason-sweden Swedish tennis legend Björn Borg has picked a player for his Team Europe facing John McEnroe's Team World at a tournament to be attended by some of the world's best tennis stars. https://www.thelocal.se/20170816/bjorn-borg-picks-another-ace-for-europe-vs-world-tennis-cup-tomas-berdych-john-mcenroe-laver-cup Wed, 16 Aug 2017 10:21:26 +0200 bjorn-borg-picks-another-ace-for-europe-vs-world-tennis-cup-tomas-berdych-john-mcenroe-laver-cup The much-hyped forthcoming biopic of tennis legend Björn Borg is set to become the first Swedish film ever to open the prestigious Toronto International Film Festival, it has been announced. https://www.thelocal.se/20170731/bjorn-borg-biopic-to-become-first-swedish-film-ever-to-open-prestigious-toronto-film-festival Mon, 31 Jul 2017 18:48:20 +0200 bjorn-borg-biopic-to-become-first-swedish-film-ever-to-open-prestigious-toronto-film-festival In October Swedish brand Björn Borg pledged to drop 450 pairs of undies onto one city in the world, and when the Pyongyang won the vote the underwear king went undercover to get the job done. https://www.thelocal.se/20131119/bjrn-borg-takes-undies-under-north-koreas-radar Tue, 19 Nov 2013 17:47:00 +0100 bjrn-borg-takes-undies-under-north-koreas-radar Residents of Pyongyang may soon find themselves taking cover as Swedish underwear brand Björn Borg prepares to 'love-bomb' the North Korean capital with 450 pairs of underwear as a part of its 'weapons of mass seduction' campaign. https://www.thelocal.se/20131015/50792 Tue, 15 Oct 2013 09:15:00 +0200 50792 Swedish clothing giant Björn Borg is cutting back its activities in the Netherlands after failing to net anticipated profits. https://www.thelocal.se/20130926/50452 Thu, 26 Sep 2013 12:06:00 +0200 50452 Swedish underwear brand Björn Borg has used "naked" models running loose in central Stockholm as part of an innovative campaign to promote a unique style of long underwear. https://www.thelocal.se/20121207/44924 Fri, 07 Dec 2012 18:30:00 +0100 44924 While Swedes' supposed penchant for sex is a recurring theme in popular culture, a recent survey calls into question just how eager Swedes may be to get it on when the lights go off. https://www.thelocal.se/20120328/39954 Wed, 28 Mar 2012 18:36:00 +0200 39954 Swedish tennis-legend-turned-designer Björn Borg will be sharing his underwear with former rival John McEnroe. https://www.thelocal.se/20110706/34776 Wed, 06 Jul 2011 15:04:00 +0200 34776 Moderators chose to erase an image posted on the Swedish underwear giant Björn Borg’s Facebook page, after deeming the contents to be pornographic. https://www.thelocal.se/20110330/32900 Wed, 30 Mar 2011 13:13:00 +0200 32900 Swedish golfer Henrik Stenson's recent golf course strip show has prompted underwear maker Björn Borg to pick up the pace in its photographic hunt for international pant-wearing “Swedish exports”. https://www.thelocal.se/20090812/21258 Wed, 12 Aug 2009 12:43:00 +0200 21258 Lennart Bergelin, Björn Borg's former personal coach and a top tennis player in his own right, has died at the age of 83. https://www.thelocal.se/20081104/15438 Tue, 04 Nov 2008 15:12:00 +0100 15438 Björn Borg men's briefs have been found to contain shockingly high levels of a toxic chemical banned in the EU. https://www.thelocal.se/20080819/13796 Tue, 19 Aug 2008 15:45:00 +0200 13796