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    <description>Read the latest news and views from Sweden in English</description>
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        <title>
            Swedish startup&#039;s &#039;UFO&#039; turns heads at Vegas electronics show
        </title>
        <description>
            Swedish beauty startup Foreo is launching a &quot;UFO&quot; to make salon-style face mask treatments as much a part of people&#039;s days as brushing teeth.
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        <link>
            https://www.thelocal.se/20180110/swedish-startups-ufo-turns-heads-at-vegas-electronics-show
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        <pubDate>Wed, 10 Jan 2018 08:54:41 +0100</pubDate>
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            Swedish bikini girl&#039;s buxom body goes viral
        </title>
        <description>
            On Wednesday a 20-year-old Swedish woman posted a photo of herself wearing a bikini, by Friday afternoon the picture had generated over 70,000 likes, almost 4,000 comments, and over 2,300 emailed responses.
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        <link>
            https://www.thelocal.se/20120727/42274
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        <pubDate>Fri, 27 Jul 2012 15:12:00 +0200</pubDate>
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            Agency proposes age limit on beauty patients
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        <description>
            The Swedish National Board of Health and Welfare (Socialstyrelsen) is proposing a special medical licence for practitioners wanting to carry out cosmetic surgery and an age limit of 18 for patients. 
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            https://www.thelocal.se/20120620/41552
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        <pubDate>Wed, 20 Jun 2012 13:41:00 +0200</pubDate>
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            H&amp;amp;M defends marketing lingerie with fake models
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            Swedish clothing retailer H&amp;M has defended its use of computer-generated bodies adorned with the heads of real models in order to sell swimwear and lingerie.
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        <link>
            https://www.thelocal.se/20111206/37770
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        <pubDate>Tue, 06 Dec 2011 14:53:00 +0100</pubDate>
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            No recession cuts in Swedes&#039; &#039;vanity&#039; budget
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        <description>
            Despite the turbulent financial climate, Swedes aren&#039;t cropping their beauty budget, according to recent figures from Statistics Sweden (Statistiska centralbyrån, SCB). 
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            https://www.thelocal.se/20111031/37068
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        <pubDate>Mon, 31 Oct 2011 16:54:00 +0100</pubDate>
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            Beauty giant slammed over anti-wrinkle claims
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            Beauty conglomerate L’Oréal continues to market its anti-wrinkle creams in Sweden with ”misleading information” according to Sweden&#039;s consumer watchdog, demanding the company be fined.  
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            https://www.thelocal.se/20111017/36786
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        <pubDate>Mon, 17 Oct 2011 13:35:00 +0200</pubDate>
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            Outrage over Swedish gum&#039;s &#039;beauty&#039; claims
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            A new Swedish chewing gum promising to keep users &quot;looking their best&quot; has nutrition experts and consumer watchdogs up in arms.
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            https://www.thelocal.se/20110621/34498
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        <pubDate>Tue, 21 Jun 2011 19:10:00 +0200</pubDate>
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        <title>
            Shaving guide for young girls pulled after criticism
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        <description>
            A self-help guide published by Gillette to help mums discuss the issue of shaving body hair with their pubescent female offspring, has prompted critical reactions from Swedish parents.
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        <link>
            https://www.thelocal.se/20110531/34092
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        <pubDate>Tue, 31 May 2011 17:01:00 +0200</pubDate>
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            Swedes find right-wingers more &#039;attractive&#039;
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            A study conducted by Swedish and Finnish economists has shown that Swedes find politicians on the right of the political scale to be better looking than their left wing counterparts and reward them for it at the ballot box.
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            https://www.thelocal.se/20110224/32236
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        <pubDate>Thu, 24 Feb 2011 10:32:00 +0100</pubDate>
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            Good night&#039;s sleep key to beauty: Swedish study
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            Swedish researchers at Stockholm&#039;s Karolinska Institute have determined that the attractiveness of a person is far more influenced by a good night&#039;s rest than previously thought.
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            https://www.thelocal.se/20101216/30890
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        <pubDate>Thu, 16 Dec 2010 13:00:00 +0100</pubDate>
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            Study: good looks doesn&#039;t equal higher profits
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            Having attractive employees doesn’t necessarily add to a company’s bottom line, according to a new study from Karlstad University in central Sweden.
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            https://www.thelocal.se/20080717/13092
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        <pubDate>Thu, 17 Jul 2008 09:04:00 +0200</pubDate>
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