The Local Sweden

Sweden unveils hottest Christmas gift for 2022

Thu, 17 Nov 2022 16:35:43 +0100

In a year plagued by high cost of living, inflation and high energy prices, it's maybe not a surprise that Sweden's gift of the year for 2022 is distinctly analogue, cheap to make (depending on materials) and can save you money on your heating.

This is the hottest Christmas gift for 2019 in Sweden

Wed, 20 Nov 2019 09:39:47 +0100

The item picked out as Sweden's 'Christmas present of the year' reflects a trend towards mindfulness around technology use.

Sweden’s online retailers predict happy Christmas

Sat, 01 Dec 2018 17:24:17 +0100

A merry Christmas is likely for online retailers in Sweden, according to a survey.

Sweden unveils hottest Christmas gift of 2018

Tue, 20 Nov 2018 09:16:32 +0100

Worried the festive season has become an exercise in consumerism and Black Friday shopping? Swedish retailers predict the Christmas gift of the year will be something much more sustainable.

'Natural Reality' glasses video mocks tech-obsessed Swedes

Fri, 25 Nov 2016 12:28:39 +0100

A Swedish video poking fun at the virtual reality (VR) craze has gone viral, chalking up over hundreds of thousands of views since it was posted on Facebook.

This is what the Swedes want for Christmas

Tue, 22 Nov 2016 09:23:09 +0100

Swedish retail organization HUI Research has predicted which Christmas gift will be underneath every modern, tech-savvy, gadget-loving Swede's Christmas tree this year.

Sweden unveils hottest Christmas gift of 2013

Tue, 19 Nov 2013 09:32:00 +0100

The hippest Christmas gift of 2013 is set to keep Swedes healthy and full of vitamins during the holiday season, according to a Swedish retail research group's annual "Christmas Gift of the Year" predictions.

Headphones named hot Christmas gift of 2012

Wed, 21 Nov 2012 09:19:00 +0100

The hottest Christmas gift set to keep Swedes humming during the 2012 holiday season is a set of headphones, according to a Swedish retail research group's annual "Christmas Gift of the Year" predictions.

'Bag of groceries' named Christmas gift of 2011

Tue, 15 Nov 2011 11:18:00 +0100

When Santa's sleigh departs after having completed its Christmas rounds of Swedish households this year he will have deposited bags of groceries complete with recipes, according to a prediction from the HUI Research (formerly the Swedish Retail Institute).