https://feeds.thelocal.com/ Read the latest news and views from Italy in English en-us news@thelocal.com (TheLocal) webmaster@thelocal.com (TheLocal) TheLocal RSS Feed Italian aerospace and defence giant Finmeccanica on Wednesday said it planned to change its name to Leonardo, after celebrated Renaissance artist Leonardo da Vinci, as part of a major restructuring. https://www.thelocal.it/20160317/italian-arm-dealers-looks-to-leonardo-for-renaissance Thu, 17 Mar 2016 11:07:23 +0100 italian-arm-dealers-looks-to-leonardo-for-renaissance Newly spun off from Fiat Chrysler, Ferrari has touted its growth potential in luxury goods, yet branding experts warn expanding beyond cars could be a long and difficult slog. https://www.thelocal.it/20160112/ferrari-toasters-risks-damaging-brands-allure Tue, 12 Jan 2016 09:41:23 +0100 ferrari-toasters-risks-damaging-brands-allure Ferrari has been overtaken by Lego as the world’s most powerful brand, according to a new study. https://www.thelocal.it/20150218/lego-overtakes-ferrari-as-most-powerful-brand Wed, 18 Feb 2015 12:48:00 +0100 lego-overtakes-ferrari-as-most-powerful-brand Italy's famous sports car maker Ferrari has fended off competition from the likes of Google, Rolex and Coca Cola to be named the world’s “most powerful brand”. https://www.thelocal.it/20140219/ferrari-named-worlds-most-powerful-brand Wed, 19 Feb 2014 10:40:00 +0100 ferrari-named-worlds-most-powerful-brand