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    <title>The Local Denmark</title>
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    <description>Read the latest news and views from Denmark in English</description>
    <language>en-us</language>
    <managingEditor>news@thelocal.com (TheLocal)</managingEditor>
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        <item>
        <title>
            Danish toy maker Lego posts record profit despite geopolitical turmoil
        </title>
        <description>
            Denmark&#039;s Lego, the world’s number one toy maker, on Tuesday posted record sales and profits for its 2025 financial year, marking a &quot;fantastic&quot; year, despite global tensions, the company&#039;s CEO said.
        </description>
        <link>
            https://www.thelocal.dk/20260310/danish-toy-maker-lego-posts-record-profit-despite-geopolitical-turmoil
        </link>
        <pubDate>Tue, 10 Mar 2026 12:40:15 +0100</pubDate>
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        <item>
        <title>
            Lego chief says Trump tariffs &#039;not what keeps me awake at night&#039;
        </title>
        <description>
            Lego&#039;s CEO told AFP that US President Donald Trump&#039;s tariff threats do not keep him up at night, as the world&#039;s largest toymaker on Tuesday posted record earnings for 2024.
        </description>
        <link>
            https://www.thelocal.dk/20250311/lego-chief-says-trump-tariffs-not-what-keeps-me-awake-at-night
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        <pubDate>Tue, 11 Mar 2025 16:02:43 +0100</pubDate>
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        <item>
        <title>
            Denmark&#039;s Lego stacks up profit as it gains market share
        </title>
        <description>
            Lego, the world&#039;s largest toy maker, said on Wednesday that its net profit grew 16 percent in the first half of the year as it gained ground in a slowing market.
        </description>
        <link>
            https://www.thelocal.dk/20240828/denmarks-lego-stacks-up-profit-as-it-gains-market-share
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        <pubDate>Wed, 28 Aug 2024 12:22:50 +0200</pubDate>
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        <item>
        <title>
            Denmark&#039;s Lego revenues stack up despite struggling toy market
        </title>
        <description>
            Lego cemented its position as the
world&#039;s biggest toymaker last year despite logging its first decline in net
profit since 2017 and slumping sales in China, company results showed on Tuesday.
        </description>
        <link>
            https://www.thelocal.dk/20240312/denmarks-lego-revenues-stack-up-despite-struggling-toy-market
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        <pubDate>Tue, 12 Mar 2024 15:50:40 +0100</pubDate>
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        <title>
            Denmark’s Lego struggles to introduce non-plastic bricks
        </title>
        <description>
            Attempts by Danish toy giant Lego to take a step towards greener production with non-plastic brick have hit a stumbling block.
        </description>
        <link>
            https://www.thelocal.dk/20230925/denmarks-lego-struggles-to-introduce-non-plastic-bricks
        </link>
        <pubDate>Mon, 25 Sep 2023 16:11:47 +0200</pubDate>
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        <title>
            Lego takes bigger share of toy market and wants to build business in China
        </title>
        <description>
            Danish toy giant Lego said Wednesday its
net profit fell in the first half of the year but its market share grew as
sales rose slightly.
        </description>
        <link>
            https://www.thelocal.dk/20230830/lego-takes-bigger-share-of-toy-market-and-wants-to-build-business-in-china
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        <pubDate>Wed, 30 Aug 2023 13:08:55 +0200</pubDate>
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        <title>
            Denmark&#039;s Lego builds around inflation to post profit
        </title>
        <description>
            Lego, the world&#039;s number one toymaker,
said Tuesday that its revenue and profits rose last year as demand for its
plastic bricks remained strong despite inflationary headwinds.
        </description>
        <link>
            https://www.thelocal.dk/20230307/denmarks-lego-builds-around-inflation-to-post-profit
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        <pubDate>Tue, 07 Mar 2023 12:09:29 +0100</pubDate>
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        <title>
            How to get your family downsized and displayed at Denmark’s Legoland
        </title>
        <description>
            Legoland is offering a family in Denmark the chance to have themselves and their home replicated in Lego bricks and put on display in the popular theme park.
        </description>
        <link>
            https://www.thelocal.dk/20230217/how-to-get-your-family-downsized-and-displayed-at-denmarks-legoland
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        <pubDate>Fri, 17 Feb 2023 18:35:45 +0100</pubDate>
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        <title>
            Danish toy icon Lego builds record profit through Covid pandemic
        </title>
        <description>
            The world&#039;s largest toymaker, Denmark&#039;s Lego, on Tuesday reported record sales and profits in 2021 as demand for its
signature plastic bricks soared during the pandemic.
        </description>
        <link>
            https://www.thelocal.dk/20220308/danish-toy-icon-lego-builds-record-profit-through-covid-pandemic
        </link>
        <pubDate>Tue, 08 Mar 2022 14:50:14 +0100</pubDate>
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        <title>
            Denmark&#039;s toy giant Lego offers staff bonus after bumper year
        </title>
        <description>
            Danish toymaker Lego, the world&#039;s largest toymaker, Denmark&#039;s Lego, said on Tuesday it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.
        </description>
        <link>
            https://www.thelocal.dk/20211130/denmarks-toy-giant-lego-offers-staff-bonus-after-bumper-year
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        <pubDate>Tue, 30 Nov 2021 15:27:01 +0100</pubDate>
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        <title>
            Lego profits tower to new heights as stores reopen
        </title>
        <description>
            Lego posted record profits and turnover in the first half of 2021, driven by strong demand and the reopening of retail stores, the Danish toy giant said Tuesday.
        </description>
        <link>
            https://www.thelocal.dk/20210928/lego-profits-tower-to-new-heights-as-stores-reopen
        </link>
        <pubDate>Tue, 28 Sep 2021 13:20:42 +0200</pubDate>
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        <title>
            Lego celebrates diversity with rainbow-coloured figurines
        </title>
        <description>
            Danish toy brick maker Lego unveiled a new set of rainbow-coloured figurines on Thursday to celebrate the diversity of its fans and the LGBTQI+ community.

        </description>
        <link>
            https://www.thelocal.dk/20210521/lego-celebrates-diversity-with-rainbow-coloured-figurines
        </link>
        <pubDate>Fri, 21 May 2021 09:55:00 +0200</pubDate>
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        <title>
            Lego launches bricks with Braille
        </title>
        <description>
            Danish toymaker Lego said Thursday it was launching a new version of its iconic plastic bricks featuring Braille for the blind or visually impaired in seven countries.


        </description>
        <link>
            https://www.thelocal.dk/20200821/lego-launches-bricks-with-braille
        </link>
        <pubDate>Fri, 21 Aug 2020 09:37:21 +0200</pubDate>
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        <title>
            Lego decommissions &#039;military&#039; aircraft model after backlash
        </title>
        <description>
            Danish toymaker Lego said Thursday it had cancelled the launch of a model of a multi-purpose aircraft after critics pointed out it conflicted with the company&#039;s creed not to make toys out of &quot;real military vehicles.&quot;


        </description>
        <link>
            https://www.thelocal.dk/20200723/denmark-lego-decommissions-military-aircraft-model-after-backlash
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        <pubDate>Thu, 23 Jul 2020 18:26:11 +0200</pubDate>
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        <title>
            Danish toy giant Lego boycotts social media advertising over toxic content
        </title>
        <description>
            Danish toy maker Lego said Wednesday it was halting all paid advertising on social media for a month, joining a
growing list of global brands boycotting social networking giants over their handling of hateful and toxic content.
        </description>
        <link>
            https://www.thelocal.dk/20200702/lego-boycotts-social-media-advertising-over-toxic-content
        </link>
        <pubDate>Thu, 02 Jul 2020 11:27:48 +0200</pubDate>
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        <title>
            Creator of Denmark’s iconic LEGO figure dies aged 78
        </title>
        <description>
            Jens Nygaard Knudsen, who designed the iconic Lego minifigure with interchangeable legs and torsos, has died while in hospice care from amyotrophic lateral sclerosis (ALS), his former colleague said Saturday.


        </description>
        <link>
            https://www.thelocal.dk/20200224/creator-of-denmarks-iconic-lego-figure-dies-aged-78
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        <pubDate>Mon, 24 Feb 2020 10:52:51 +0100</pubDate>
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        <title>
            Lego to turn all its bricks &#039;green&#039; by 2030
        </title>
        <description>
            Danish toy giant Lego has committed to carbon neutral production within the next ten years.
        </description>
        <link>
            https://www.thelocal.dk/20200203/lego-to-turn-all-its-bricks-green-by-2030-denmark
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        <pubDate>Mon, 03 Feb 2020 17:23:15 +0100</pubDate>
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        <title>
            Danish Lego parent company snaps up Madame Tussauds
        </title>
        <description>
            Britain&#039;s Merlin Entertainments, owner of Madame Tussauds waxworks and the London Eye Ferris wheel, was snapped up Friday by Lego&#039;s Danish parent Kirkbi for £5.9 billion (6.6 billion euros) including debt.
        </description>
        <link>
            https://www.thelocal.dk/20190628/danish-lego-parent-company-snaps-up-madame-tussauds
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        <pubDate>Fri, 28 Jun 2019 12:54:14 +0200</pubDate>
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        <title>
            Danish researchers may have found a new, green version of Lego
        </title>
        <description>
            Researchers at Aarhus University have concluded that there is a more environmentally-friendly alternative to Lego’s plastic bricks.
        </description>
        <link>
            https://www.thelocal.dk/20190619/have-danish-researchers-found-a-new-green-version-of-lego
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        <pubDate>Wed, 19 Jun 2019 12:41:16 +0200</pubDate>
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            Chinese police crack down on fake Lego ring
        </title>
        <description>
            Chinese police have dismantled a ring accused of manufacturing some $30 million worth of counterfeit Lego sold across the country, authorities said.
        </description>
        <link>
            https://www.thelocal.dk/20190427/chinese-police-crack-down-on-fake-lego-ring
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        <pubDate>Sat, 27 Apr 2019 13:45:36 +0200</pubDate>
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