The Local Germany

10 German words becoming extinct thanks to English

Mon, 26 Mar 2018 21:02:38 +0200

Many Germans love their English words, so much so that they are substituting and sometimes replacing them for their own.

'Only person you have to please is the customer'

Tue, 03 Mar 2015 17:20:47 +0100

In our weekly feature series, The Local looks into a successful entrepreneur's life - the story behind his successes, major challenges and how being an entrepreneur changed him forever. This week, Sparsh Sharma talks to Gene Sobolev, co-founder of inboundli.

Sixt's sexy car PR trick backfires

Tue, 30 Jul 2013 16:19:00 +0200

A car rental service known for whacky marketing gimmicks has drawn scorn on Facebook for a PR gag involving naked models and a convertible.

Football teams turn pink for women's wallets

Fri, 17 Feb 2012 12:58:00 +0100

Do sports fans look pretty in pink? At least one-top flight German football team thinks so as it tries to appeal to the growing female segment of its fan base.

'Milch-Schnitte' snack gets award for deceptive advertising

Fri, 17 Jun 2011 17:29:00 +0200

A group of nutrition campaigners have given confectioner Ferrero's Milch-Schnitte a dubious award: The “Golden Windbag” prize for most misleading advertising.

Consumers in west still ignore eastern German brands

Tue, 21 Sep 2010 17:58:00 +0200

Twenty years after reunification, eastern German products remain virtually unknown in western Germany, illustrating a lingering economic gap between the two sides to the formerly divided nation.

XXX-ray calendar titillates German radiologists

Wed, 14 Jul 2010 13:56:00 +0200

A German advertising agency is pushing the “beauty is skin deep” adage to the limit with a promotional calendar for radiologists featuring 12 “bone bunnies” – X-ray images of skeletal pin-up girls.