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        <title>
            Adidas creates new brand to tap youth fashion market
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            German sports apparel giant Adidas said Monday it hoped to win sales of more than €1 billion with a new brand aimed at the lucrative 12 to 19-year-old market that is already being launched in Asia.
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        <pubDate>Mon, 15 Nov 2010 15:12:00 +0100</pubDate>
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