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    <title>The Local Germany</title>
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    <description>Read the latest news and views from Germany in English</description>
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    <managingEditor>news@thelocal.com (TheLocal)</managingEditor>
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        <item>
        <title>
            Adidas drops Bella Hadid from campaign over Gaza controversy
        </title>
        <description>
            Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.
        </description>
        <link>
            https://www.thelocal.de/20240720/adidas-drops-bella-hadid-from-campaign-over-gaza-controversy
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        <pubDate>Sat, 20 Jul 2024 10:18:05 +0200</pubDate>
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        <title>
            Adidas scores marketing success with pink German team shirt
        </title>
        <description>
            Derided at its unveiling, Germany&#039;s pink-and-purple away kit has become the breakout style star of Euro 2024, where it has added a splash of colour to the stands at the host&#039;s fixtures.
        </description>
        <link>
            https://www.thelocal.de/20240624/adidas-scores-marketing-success-with-pink-german-team-shirt
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        <pubDate>Mon, 24 Jun 2024 19:08:06 +0200</pubDate>
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        <title>
            &#039;Lack of patriotism&#039;: German football team to cut ties with Adidas after 70 years
        </title>
        <description>
            German football&#039;s decision to drop Adidas as its kit supplier sparked dismay in the government on Friday, with the Economy Minister blasting the switch to US sportswear giant Nike as a lack of &quot;patriotism&quot;.
        </description>
        <link>
            https://www.thelocal.de/20240322/german-football-team-to-cut-ties-with-adidas-after-70-years
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        <pubDate>Fri, 22 Mar 2024 10:39:14 +0100</pubDate>
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        <title>
            Germany&#039;s Adidas and Puma join Facebook ad boycott over hate speech
        </title>
        <description>
            German sportswear makers Adidas
and Puma said Tuesday they would join a growing advertiser boycott over hate
speech against Facebook and Instagram in July, following major consumer
companies like Levi&#039;s and Coca-Cola.
        </description>
        <link>
            https://www.thelocal.de/20200630/germanys-adidas-and-puma-join-facebook-ad-boycott-over-hate-speech
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        <pubDate>Tue, 30 Jun 2020 16:30:46 +0200</pubDate>
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        <title>
            Adidas rejects allegations of workplace racism
        </title>
        <description>
            German sportswear maker Adidas on
Wednesday rejected claims by employees that it was not doing enough to combat
racism, after the &quot;Black Lives Matter&quot; protests revived debate about a lack of
diversity in the firm.
        </description>
        <link>
            https://www.thelocal.de/20200617/germanys-adidas-rejects-allegations-of-workplace-racism
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        <pubDate>Wed, 17 Jun 2020 15:32:06 +0200</pubDate>
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            German sportswear giant Adidas closes China stores over coronavirus outbreak
        </title>
        <description>
            German sportswear firm Adidas says it&#039;s closing a &quot;significant&quot; number of its stores in China over the deadly new coronavirus, and warned it expects further impacts on its operations in the country.
        </description>
        <link>
            https://www.thelocal.de/20200206/german-sportswear-giant-adidas-closes-china-stores-over-coronavirus-outbreak
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        <pubDate>Thu, 06 Feb 2020 09:29:27 +0100</pubDate>
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        <title>
            Germany&#039;s Adidas turns to recycled material &#039;to combat ocean plastic&#039;
        </title>
        <description>
            German sportswear giant Adidas said
Tuesday more than half of the polyester used in its products this year would come from recycled material, including millions of shoes made from plastic waste.
        </description>
        <link>
            https://www.thelocal.de/20200122/adidas-bets-on-recycled-material-to-combat-ocean-plastic
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        <pubDate>Wed, 22 Jan 2020 09:50:48 +0100</pubDate>
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        <title>
            Adidas loses EU court battle over &#039;three stripe&#039; design
        </title>
        <description>
            German sportswear giant Adidas on Wednesday lost a legal battle to trademark its &quot;three stripe&quot; motif in the EU, as a court ruled the design was not distinctive enough to deserve protection.
        </description>
        <link>
            https://www.thelocal.de/20190619/adidas
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        <pubDate>Wed, 19 Jun 2019 15:15:13 +0200</pubDate>
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        <title>
            Shoe-Bahn: Berliners queue for sneaker with sewn-in annual transit ticket
        </title>
        <description>
            Hundreds of people braved sub-zero temperatures to camp out overnight in Berlin, in hopes of buying on Tuesday a pair of Adidas sneakers that also offers free subway travel.
        </description>
        <link>
            https://www.thelocal.de/20180116/hundreds-of-berliners-line-up-for-shoe-with-annual-transit-ticket-sewn-into-it
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        <pubDate>Tue, 16 Jan 2018 10:46:04 +0100</pubDate>
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        <title>
            Adidas to launch mass production of shoes using 3D-printing
        </title>
        <description>
            The German sport apparel brand will soon launch large-scale production for the first time of 3D-printed shoes.
        </description>
        <link>
            https://www.thelocal.de/20170407/adidas-to-launch-mass-production-of-shoes-using-3d-printing
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        <pubDate>Fri, 07 Apr 2017 16:04:07 +0200</pubDate>
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        <title>
            Adidas and Puma: a football strip feud that divides a town
        </title>
        <description>
            Helmut Fischer will not be cheering for Germany during the European Championship finals. He comes from the Bavarian town of Herzogenaurach where sport is a family affair that gets bitter and personal.
        </description>
        <link>
            https://www.thelocal.de/20160606/adidas-and-puma-herzogenaurach-a-football-strip-feud-that-divides-a-town
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        <pubDate>Mon, 06 Jun 2016 11:21:02 +0200</pubDate>
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        <title>
            Adidas to bring production home with robot shoe factory
        </title>
        <description>
            Adidas, the German maker of sportswear and equipment, announced Tuesday that it will start marketing its first series of sportshoes manufactured by robots in Germany from 2017.
        </description>
        <link>
            https://www.thelocal.de/20160525/adidas-to-return-production-to-germany-with-robot-shoe-factory
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        <pubDate>Wed, 25 May 2016 12:59:55 +0200</pubDate>
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        <title>
            Cheap oil and sanctions slash Russia trade by 1/3
        </title>
        <description>
            Leading German companies have lost almost a third of their business with Russia as Moscow&#039;s economy struggles with harsh headwinds and sanctions continue to bite.
        </description>
        <link>
            https://www.thelocal.de/20151202/sanctions-cost-germany-13-of-russia-business
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        <pubDate>Wed, 02 Dec 2015 12:00:24 +0100</pubDate>
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        <title>
            Adidas sells three million World Cup shirts
        </title>
        <description>
            Football fans have snapped up a total of more than three million replica kits of their world-cup winning heroes, Adidas announced, with much of that boost coming in the run-up to Christmas. The team were also honoured as Germany&#039;s &quot;Sportsmen of the Year&quot; on Sunday.
        </description>
        <link>
            https://www.thelocal.de/20141222/replica-kit-sales-double-in-run-up-to-christmas-three-million-adidas-germany
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        <pubDate>Mon, 22 Dec 2014 13:38:00 +0100</pubDate>
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        <title>
            Minister attacks Shell&#039;s oil and Adidas&#039; jerseys
        </title>
        <description>
            UPDATE: Germany’s development minister Gerd Müller attacked the production practices of Shell and Adidas on Tuesday, suggesting indirectly that German consumers should boycott some of the companies&#039; products. Adidas has hit back with a furious response.
        </description>
        <link>
            https://www.thelocal.de/20140910/german-development-minister-gerd-mueller-wants-to-boycott-shell-adidas
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        <pubDate>Wed, 10 Sep 2014 15:18:00 +0200</pubDate>
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            Adidas pulls &#039;sex trade&#039; World Cup T-shirts
        </title>
        <description>
            German sports giant Adidas has removed two World Cup T-shirts from sale following complaints from hosts Brazil that they were promoting prostitution.
        </description>
        <link>
            https://www.thelocal.de/20140226/adidas-pulls-world-cup-brazil-t-shirts-for-promoting-sex-trade
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        <pubDate>Wed, 26 Feb 2014 10:50:00 +0100</pubDate>
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        <title>
            Adidas hits currency hurdles but profits up
        </title>
        <description>
            German sports clothing giant Adidas could finally be running out of steam, latest profit figures suggest.
        </description>
        <link>
            https://www.thelocal.de/20130808/51293
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        <pubDate>Thu, 08 Aug 2013 11:09:00 +0200</pubDate>
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        <title>
            Adidas suspends Tyson Gay sponsorship
        </title>
        <description>
            German sports kit giant Adidas on Monday said that it had suspended its sponsorship with Tyson Gay, after the US sprinter tested positive for a banned substance.
        </description>
        <link>
            https://www.thelocal.de/20130715/50867
        </link>
        <pubDate>Mon, 15 Jul 2013 19:33:00 +0200</pubDate>
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        <title>
            Sportswear giants &#039;cutting off&#039; discounters
        </title>
        <description>
            Major sportswear companies who cut off dealers who sell their products cheaply online have come to the attention of German competition authorities. 
        </description>
        <link>
            https://www.thelocal.de/20120627/43401
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        <pubDate>Wed, 27 Jun 2012 12:49:00 +0200</pubDate>
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        <title>
            Report: Adidas Olympic gear made in sweatshops
        </title>
        <description>
            German sportswear giant Adidas came under pressure on Saturday after a British newspaper reported that its London 2012 Olympics clothing was being manufactured &quot;in sweatshop conditions in Indonesia.&quot;
        </description>
        <link>
            https://www.thelocal.de/20120414/41941
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        <pubDate>Sat, 14 Apr 2012 17:00:00 +0200</pubDate>
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