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    <title>The Local Switzerland</title>
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    <description>Read the latest news and views from Switzerland in English</description>
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    <managingEditor>news@thelocal.com (TheLocal)</managingEditor>
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        <item>
        <title>
            Swiss watch exports continue to decline
        </title>
        <description>
            Global exports of Swiss watches fell nearly eight percent in January from the same month a year earlier, the industry said on Thursday, as sales to main markets Hong Kong and the US slowed.
        </description>
        <link>
            https://www.thelocal.ch/20160218/swiss-watch-exports-continue-to-decline
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        <pubDate>Thu, 18 Feb 2016 16:48:15 +0100</pubDate>
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        <title>
            Swatch branches out into &#039;cool shades&#039; market
        </title>
        <description>
            Swatch, Switzerland’s largest watch company, is branching out into sunglasses for a second time through a deal announced on Tuesday with Italian eyewear creator Safilo.
        </description>
        <link>
            https://www.thelocal.ch/20160209/swatch-branches-out-into-cool-shades-market
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        <pubDate>Tue, 09 Feb 2016 23:21:56 +0100</pubDate>
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        <title>
            Swatch profit tumbles on strong Swiss franc
        </title>
        <description>
            Swatch on Wednesday posted a 21-percent-drop in its annual net profit, as the world&#039;s biggest watch group was slammed by a strong Swiss franc and a struggling timepiece sector.

        </description>
        <link>
            https://www.thelocal.ch/20160203/swatch-profit-falls-for-first-time-in-five-years
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        <pubDate>Wed, 03 Feb 2016 18:51:25 +0100</pubDate>
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        <title>
            Swiss watch exports drop for first time since 2009
        </title>
        <description>
            Swiss watch exports slumped in 2015, marking their first fall in six years, an industry body said Tuesday, as the key Hong Kong market tanked.
   
        </description>
        <link>
            https://www.thelocal.ch/20160126/annual-swiss-watch-exports-mark-first-drop-since-2009
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        <pubDate>Tue, 26 Jan 2016 15:52:34 +0100</pubDate>
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        <title>
            New head of watch brand focuses on women
        </title>
        <description>
            The new head of Hermès Watches is hoping a more feminine touch, added with the fashion group&#039;s own in-house know-how, will help it navigate through the turbulence rocking the Swiss watchmaking industry.
        </description>
        <link>
            https://www.thelocal.ch/20151202/new-head-of-watch-brand-focuses-on-women
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        <pubDate>Wed, 02 Dec 2015 10:55:42 +0100</pubDate>
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        <title>
            Swatch profit plunges despite higher sales
        </title>
        <description>
            The world&#039;s biggest watch group Swatch recorded a drop in profit of more than 26 percent in 2014 from the previous year following massive investments, and said it was bracing for the impact of an overvalued Swiss franc.
        </description>
        <link>
            https://www.thelocal.ch/20150205/swatch-profit-plunges-despite-higher-sales
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        <pubDate>Thu, 05 Feb 2015 12:48:00 +0100</pubDate>
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        <title>
            Franc rise clouds Geneva watch trade show
        </title>
        <description>
            Geneva&#039;s luxury watch show where shop owners search out such brands as Cartier and Piaget opened Monday under a cloud as the franc surged after the Swiss central bank abandoned its bid to hold down
its value.
        </description>
        <link>
            https://www.thelocal.ch/20150119/franc-rise-clouds-geneva-watch-trade-show
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        <pubDate>Mon, 19 Jan 2015 21:23:00 +0100</pubDate>
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        <title>
            Luxury watch brand to invest heavily in Geneva
        </title>
        <description>
            After issuing a veiled threat last year to leave Geneva because of high taxes, ultra-luxury watchmaker Patek Philippe has announced plans to invest 450 million francs ($442 million) on an expansion project in the canton.

        </description>
        <link>
            https://www.thelocal.ch/20150114/luxury-watch-brand-to-invest-heavily-in-geneva
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        <pubDate>Wed, 14 Jan 2015 23:49:00 +0100</pubDate>
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        <title>
            Napoleon&#039;s locks to be put in Geneva watches
        </title>
        <description>
            Napoleon&#039;s admirers will be able to carry his DNA on their wrists after a Swiss company announced Tuesday its plans to sell watches containing a fragment of the emperor&#039;s hair.
        </description>
        <link>
            https://www.thelocal.ch/20141125/napoleons-hair-to-feature-in-geneva-watches
        </link>
        <pubDate>Tue, 25 Nov 2014 22:16:00 +0100</pubDate>
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        <title>
            Strong franc dents Swatch first-half profits
        </title>
        <description>
            Swatch, the world’s biggest watch company, recorded lower profits for the first six months of 2014 compared to the same period a year earlier, as the strong Swiss franc took its toll.
        </description>
        <link>
            https://www.thelocal.ch/20140722/strong-franc-dents-swatch-first-half-profits
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        <pubDate>Tue, 22 Jul 2014 12:30:00 +0200</pubDate>
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        <title>
            Authorities smash million fake Swiss watches
        </title>
        <description>
            One million fake Swiss watches were seized and destroyed around the world last year in the fight against counterfeiters, the Swiss watch industry organization said on Thursday.
        </description>
        <link>
            https://www.thelocal.ch/20140626/counterfeit-fighters-smash-1m-fake-swiss-watches
        </link>
        <pubDate>Thu, 26 Jun 2014 23:22:00 +0200</pubDate>
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        <title>
            US terror experts &#039;wanted entry to Swatch plants&#039;
        </title>
        <description>
            Swatch group faced pressure from the United States after refusing to open its factories to inspection by American terrorism experts, the head of the world’s largest watch company says.
        </description>
        <link>
            https://www.thelocal.ch/20140406/us-sought-access-to-swatch-factories-2
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        <pubDate>Sun, 06 Apr 2014 21:10:00 +0200</pubDate>
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        <title>
            Baselworld watch reps see uptick in fortunes
        </title>
        <description>
            Baselworld, the showcase for watchmakers, opened on a bright note on Thursday, with industry leaders seeing a rise in global demand despite a sharp slowdown for expensive watches in China.
        </description>
        <link>
            https://www.thelocal.ch/20140327/watchmakers-at-baselworld-see-uptick-in-fortunes
        </link>
        <pubDate>Thu, 27 Mar 2014 16:51:00 +0100</pubDate>
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        <title>
            Patek Philippe threatens Geneva exit over taxes
        </title>
        <description>
            The family that owns Patek Philippe, one of the world’s most prestigious watch brands, is threatening to move its headquarters away from Geneva or to sell up because of “high taxes”.
        </description>
        <link>
            https://www.thelocal.ch/20140324/watchmaker-patek-philippe-threatens-to-quit-geneva
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        <pubDate>Mon, 24 Mar 2014 23:08:00 +0100</pubDate>
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        <title>
            Geneva watch show a ‘circus’: Ewan McGregor
        </title>
        <description>
            Hollywood stars, top models and other celebrities descended on Geneva on Tuesday night to model luxury timepieces and take part in what actor Ewan McGregor called a “circus”, otherwise known as the local annual watch show.
        </description>
        <link>
            https://www.thelocal.ch/20140122/geneva-watch-show-a-circus-ewan-mcgregor
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        <pubDate>Wed, 22 Jan 2014 11:41:00 +0100</pubDate>
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        <title>
            Tag Heuer opens new plant in Jura village
        </title>
        <description>
            Swiss luxury watch brand Tag Heuer opened a new 25-million-franc factory this week in Chevenez, a village in the canton of Jura.
        </description>
        <link>
            https://www.thelocal.ch/20131106/tag-heuer-opens-new-plant-in-jura
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        <pubDate>Wed, 06 Nov 2013 12:51:00 +0100</pubDate>
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            Swatch half-year profits tick ahead of forecasts
        </title>
        <description>
            The world&#039;s biggest watchmaking group Swatch reported on Tuesday that net profit growth slowed in the first half of the year, but still beat analysts&#039; expectations.
        </description>
        <link>
            https://www.thelocal.ch/20130723/swatch-profits-tick-ahead-of-forecasts
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        <pubDate>Tue, 23 Jul 2013 13:28:00 +0200</pubDate>
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        <title>
            Watchmakers unfazed by Apple&#039;s &#039;smartwatch&#039;
        </title>
        <description>
            Swiss watchmakers are warily eyeing Apple&#039;s reported progress towards creating a &quot;smartwatch&quot;, but say they are not too worried about the tech goliath&#039;s likely incursion into their traditional turf.
        </description>
        <link>
            https://www.thelocal.ch/20130715/swiss-watchmakers-unfazed-by-apples-smarwatch
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        <pubDate>Mon, 15 Jul 2013 15:58:00 +0200</pubDate>
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            Slump in Asian orders hits Swiss watch exports
        </title>
        <description>
            The value of Swiss watch exports fell by 3.9 percent in May compared to the same month a year earlier as orders to Hong Kong and China fell dramatically, the Federation of the Swiss Watch Industry (FH) reported on Thursday.
        </description>
        <link>
            https://www.thelocal.ch/20130620/swiss-watch-exports-fall-back-in-may
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        <pubDate>Thu, 20 Jun 2013 12:02:00 +0200</pubDate>
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            Swatch unveils 51-piece mechanical watch
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            The head of Swatch, the world’s biggest watchmaker, unveiled a new mechanical watch at Baselworld on Thursday that the Swiss company hopes will breathe new life into its line of low-cost timepieces.
        </description>
        <link>
            https://www.thelocal.ch/20130425/swatch-unveils-51-piece-mechanical-watch
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        <pubDate>Fri, 26 Apr 2013 01:11:00 +0200</pubDate>
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