The Local Switzerland

Swiss ploy to ban Italian workers 'not racist'

Tue, 03 Feb 2015 12:16:00 +0100

A Swiss town's campaign to hire only local residents has been interpreted as anti-Italian, but the local mayor has said the decision is anything but racist.

Christians slam 'mystic' supermarket campaign

Mon, 30 Jan 2012 14:53:00 +0100

Swiss Christians have taken issue with a new campaign by supermarket giant Migros that encourages children to awaken strange powers by collecting 48 different magical stones.

Women's group: vote for female candidates

Wed, 14 Sep 2011 19:17:00 +0200

A number of Swiss women's organisations have joined forces in an attempt to convince voters to elect more women to the country's heavily male-dominated parliament.

Swiss union starts pro-immigrant campaign

Tue, 30 Aug 2011 14:17:59 +0200

Swiss trade union Unia has launched a campaign against xenophobia as it seeks to counteract what it describes as the “current climate of exclusion in Switzerland”.

SVP accused of hypocrisy over Swiss-Turkish actress

Mon, 22 Aug 2011 15:16:20 +0200

The Swiss People’s Party (SVP), which campaigns against mass immigration to Switzerland, is facing accusations of employing double standards after it used a female model with an immigrant background in its latest election campaign ad.

SVP seeks women’s votes with muscle man

Tue, 16 Aug 2011 13:31:53 +0200

The fight for votes is making Swiss political parties more creative in their campaigns. The Swiss People’s Party (SVP) is now courting women – with a sexy muscle man.